T.Edward Producer Biography Style Guidelines

Owner

Untitled

Verification

Verified

Department

Marketing

Type

Standard Procedure

Use Cases

SalesPortfolio ManagersWebsiteTechMarketingCompany Wide

SOP Overview

This SOP outlines the style guidelines for writing producer biographies at T.Edward. It includes specific rules on capitalization, abbreviations, numbers, dates, and other stylistic elements to ensure consistency across all marketing and communication materials.

Practical Usage Guidelines

IMPORTANT USAGE GUIDELINES

Phrase or Usage	Guideline
“and/or”	Please avoid this phrasing.
“and more”	Please avoid this phrasing.
Appellations	Use initial caps for appellations, such as Appellations d’Origine Côntrolée (A.O.C.), Vin de France (VdF), and Denominazione di Origine Controllata e Garantita (D.O.C.G.).
Articles	Place articles from periodicals, newspapers, and websites in quotes.
Books	Place book titles in italics.
Centuries	Please use the number rather than spelling out the century (e.g., 18th century or 18th-century rums).
Commas	We use the serial comma (also known as the Oxford comma).
Currency	Use symbols ($15, £75, €125) rather than spelling dollars, pounds, or euros. In contexts where the symbol $ may refer to non-US currencies, these currencies should be clearly identified (three hundred Canadian dollars = C$300 or Can$300; $749 in New Zealand dollars = NZ$749; If you subtract A$15.69 from US$25; ninety-eight Mexican pesos = Mex$98).
Dashes	Use the em dash to denote emphasis or a break in thought; do not include spaces around it. Also use the em dash when defining a word, term, or phrase.
Dates	Always use Arabic figures, without st, nd, rd or th. Spell out all months.
Ellipsis	Always include one space after an ellipsis.
i.e., e.g.	Please avoid this phrasing.
etc.	Avoid using. (If used in a quote, spell out “et cetera”)
Geographical Terms	Capitalize geographical terms accepted as proper names. Regions are capitalized, but compass directions are not.
Magazines	Place magazine names in italics.
Measurements	Use the system that is standard in the country. U.S. based stories use miles, E.U. based stories use meters.
Newspapers	Place newspaper titles in italics.
Partial Quotes	When a partial quote is used, do not put quotation marks around words the speaker didn’t use.
Percentages	Use figures for percentages, except at the beginning of a sentence. Spell out percent in body text, unless referring to ABV (a 10% imperial stout).
Proof	Use proof, rather than ABV, for spirits (the whiskey is 80 proof).
Publications	Newspapers, magazines, journals, and book titles require italics.
Seasons	Capitalize names of seasons when they’re followed by the year. Lowercase when the season appears alone.
Sentence Spacing	Please use one space between sentences.
States	Spell out the names of states. State and/or country names are not needed when referring to well-known international cities — i.e., Amsterdam, Atlanta, Buenos Aires, Boston, Chicago, Dallas, Detroit, Hong Kong, Houston, Las Vegas, London, Los Angeles, Miami, New Orleans, New York City, Paris, Philadelphia, San Francisco, Seattle, Tokyo, and Toronto.
Temperature	Use the system that is standard in the country. U.S. based stories use Fahrenheit, E.U. based stories use Celsius.
Time	To indicate specific times, please use "5 pm" instead of "5pm" or "5 p.m." Omit the first am/pm if it repeats in a range.
Title	Note “Master Sommelier” will always be capitalized.
TV Show Titles	Put in quotation marks. Do not italicize. U.S. (use periods)
Variety vs. Varietal	The easiest way to remember the distinction is to remember that one (variety) is a noun and the other (varietal) is an adjective. The word variety refers to the grape variety, grown and used to make the wine such as Chardonnay, Cabernet Sauvignon, Merlot and so forth. The word varietal is an adjective, and refers to the wine. It describes a wine that is made from a single or dominant grape variety. Such wines are called varietal wines.

Table of Contents

Practical Usage Guidelines
General
Numbers
Dates

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