Owner

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Untitled

Verification

Verified

Department

Marketing

Type

Guide

Use Cases

MarketingSales

Standard Operating Procedure (SOP) for Developing a Pricing Tasting Book for a Wine Tasting Event

1. Determine the purpose of the pricing tasting book
1. Decide what information you want to include in the book (products, descriptions, producer story, pricing, etc.)
2. Determine the format of the book (digital, printed, etc.)
2. Gather the necessary information
1. Collect the names of the producers and the products and prices of the wines that will be tasted
1. Prices should be collected from the pricing summary generated by Leitha.
2. Obtain any additional information about the wines that might be needed for the books (tasting notes, awards, etc.)
3. Organize the information
1. Organize the wines in a logical order (by type, region, vineyard, etc.)
2. Decide on the best way to present the information (table, chart, etc.)
4. Design the pricing tasting book
1. Choose a layout that is visually appealing and easy to read
2. Use high-quality images of the wine bottles, vineyards, or wineries
3. Include any branding or logos that are relevant to the event or the wines
5. Edit and proofread the pricing tasting book
1. Review the book for accuracy and consistency
2. Check for any typos, spelling errors, or formatting issues
3. Get feedback from others to ensure that the book is clear and informative
4. Make sure that the tasting book is reviewed by specific stakeholders (rep hosting event, portfolio manager, etc.)
6. Print or publish the pricing tasting book
1. Print the book in-house or use a professional printing service
2. If the book will be distributed digitally, convert it to a PDF or other appropriate format
3. Ensure that there are enough copies of the book for all attendees of the wine tasting event
7. Update the pricing tasting book as necessary
1. Make any necessary updates to the book based on changes to the wines, vineyards, or prices
2. Consider updating the book for future wine tasting events to keep the information current and relevant.

By following this SOP, you can create a pricing tasting book that is informative, visually appealing, and easy to use for all attendees of the wine tasting event.